Why 8?

In Chinese culture, 8 is considered to be the luckiest number of all because it signifies wealth and prosperity. A man in Sichuan Province paid 1 million RMB for a lucky 88888 license plate. The car he put it on was worth only 30,000 RMB. It’s also no coincidence that the Beijing Olympics started at 8pm on 8/8/2008.

We named our company 8 because it symbolizes the long-term wealth, abundance and prosperity we want to help you achieve, simple as that. And hey, a little good luck never hurt anyone!

Our Story

8 was co-founded by Mathias Helleu and Mikaal Abdulla. Before 8, they managed E*TRADE’s business in 15 countries spanning Greater China, Southeast Asia, India, the Middle East, Europe, and Canada. This was obviously invaluable industry experience but what they really wanted, was to develop something totally new, and unlike anything else out there. They seized the opportunity to build a simple and affordable mobile investing service specifically for young people.

In 2012, Mathias and Mikaal made their idea a reality and just like that, 8 was born. The company now has tens of thousands of customers in over 50 countries. 8 has secured over US$60 million in venture capital and become one of the largest and fastest growing fintech companies in Asia.

Innovate or…

8 has been a real trailblazer in the region thanks to a totally fresh and innovative take on the industry. We’ve achieved a whole lot of ‘firsts’. We launched Asia’s first mobile-only investing service, first robo-advisor, first social trading platform, and first zero commission trading. In 2012, 8 was Asia’s first brokerage platform to launch entirely in the cloud.

Innovation is everything to us, and we ensure that half of our team focus exclusively on tech, product development, and R&D. Our commitment to our customers is simple; we will continue to push the envelope, and we will keep building products and services that are easy to use and faster and more affordable than big banks and brokerages. Just. Like. That.


Our team is a unique union of technology and finance professionals. We span 9 nationalities and believe diversity makes us stronger. We all share a singular focus on building the world’s best mobile investing service for our customers.